kindness is breaking new ground in brand communication: With its first digital out-of-home campaign, the company is testing outdoor advertising in the metropolitan regions of Hamburg and Berlin. The goal is to strengthen brand visibility beyond digital channels and reach the core target group directly in public spaces, raising awareness of the unique benefits kindness offers for sports clubs, teams, and groups.
As part of this pilot campaign, targeted outdoor advertising spaces were used in both cities to showcase the kindness brand and its vision of individualizing the sportswear market in urban environments. In addition, local sports clubs were contacted directly via newsletter and surprised with an information package. The awareness campaign was supported by YouTube and Meta ads that further reinforced the campaign’s key messages among the target audience.
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“We’re gradually outgrowing our startup phase and want to increase brand awareness in the team sports market,” says Matthias Thiele, Head of Marketing & Business Development at kindness . “This campaign is another step toward expanding our presence in the German-speaking market and raising awareness for our mission: making what is standard in professional sports accessible to everyone.”
With a focus on visibility, relatability, and direct communication through a mix of offline and online channels, kindness is taking the next step in establishing itself in the sportswear industry.
About kindness
kindness is the platform for customizable sports apparel. Clubs, companies, and sports enthusiasts can design their own jerseys, shorts, and accessories in just a few steps – with no minimum order quantity. With a focus on quality, delivery speed, and team spirit, kindness is driving the digitalization of team sports.
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