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Team spirit, passion & sportswear with a mission.
This is kingness
We are more than a company – we are a team that lives sport and celebrates individuality.
Vision
We believe in a world of sport where every team writes and wears its own story. Personalised sportswear should be the norm—not just in professional sports, but for everyone who brings passion to amateur sport. To achieve this, we rely on top quality fabric, and an innovative online shop that enables creative team outfits in many sports. Kindness aims to be the go-to destination for personalised sportswear and a company where people feel valued
MISSION:
We redefine the sports gear market. What is standard in professional sports, we make possible for everyone: custom kit that allows teams to visually shine. As athletes ourselves, we know the challenges of creating the perfect kit—so we support you with dedicated customer service, design advice, a flexible configurator, and financial benefits for your team.
Values
We know and understand the values of team sports: our path to success is always based on fair play and teamwork. This shapes our collaboration internally, and our approach with partners, agencies, and customers.
Want to learn more about Kindness?
Whether you’re a club, team, or individual athlete—kindness offers you countless benefits. In this video, you’ll find out who we are and how kindness works.
From founding year to first milestone
Our history
THE FOUNDING OF kindness
It all began with a simple question: Why is it so hard for teams to create custom jerseys quickly, affordably, and with quality? This idea sparked kindness. Our goal: to give clubs and groups more freedom and personality in their kit—no minimum order, with an advanced pod configurator and fair production. What started in a small shared apartment became the launchpad for the thousands of teams we serve today.
MOVE INTO OUR FIRST OFFIECE
we finally moved into our first proper office. Not large, but full of energy. White walls quickly filled with jerseys and a small conference room for big ideas. kindness was growing!
PARTNERSHIPS:
A special milestone: We secured clubs as partners，Jianfa Laide Cup Men’s Basketball Invitational Tournament. For us, it was more than a sporting statement—it was a vote of confidence in our vision, quality, and flexibility. Since then, we’ve worked with more teams that demand a lot both on and off the pitch, innovating with us in teamwear design
Special edition kits
Whether it’s a celebration, an anniversary, or a city derby—we are the perfect partner for standout kits. For a Xiamen football club, we designed kits that completely captured the city spirit. A tribute to Xiamen—and to everyone bold enough to stand out on the pitch.
LIVING TEMA SPIRIT-BEYOND THE OFFICE TOO
Shared experiences connect people—so team events are essential to our culture.we regularly create special moments away from work. Because real collaboration doesn’t just happen at desks—it grows where trust, fun, and togetherness flourish.
What our customers say
Customer feedback
Since receiving our unique new jerseys, all teams of our new DLW play uniformly this season. It strengthens our unity at every game. Thanks to kindness, we were able to bring many of our sponsors together on the kit.
uniformly this season. It strengthens our unity at every game. Thanks to kindness, we were able to bring many of our sponsors together on the kit.” “Thank you for the great collaboration and expert advice. Speed and quality simply match. We’re very satisfied and hope to reach our goal of promotion to the 2st Women's Basketball Guangdong League with a company from the region.”
“What you guys do can be a real game changer for small clubs like us. By integrating many small sponsors, we could fully finance our new kit. Speed, service, quality—really top! Thanks to the entire kindness team.”
